Good design is obvious. Great design is transparent.
Joe Sparano
Whitespace is like air: it is necessary for design to breathe.
Wojciech Zieliński
A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away.
Antoine de Saint-Exupéry
Simplicity is not the absence of clutter, that’s a consequence of simplicity. Simplicity is somehow essentially describing the purpose and place of an object and product.
